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I can believe that. I operate in a little bubble where all ads and annoyances are blocked. I aggressively unsubscribe from every newsletter and set filters for anything that gets through. I patiently went through the settings of every website to max out the privacy settings.

Your average consumer, however, clicks whatever button is blue, enters their email wherever there's an email field, and powers through the ads which are personalised for them. I would not be surprised if the numbers that you described are true, and not just a fluke.

But I chose to build the sort of internet I like. A quiet, straightforward internet that respects consent and privacy. It worked fine for me, so I feel no need to change my ways.




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