"Having either static or dynamically variably priced tables by day of week and time – in a fully transparent manner – simply gives customers the option of paying a bit more for a prime time table or saving a bit of money for an off-prime table. It acknowledges the obvious.
No one pays $ 275 for a good seat at a Cubs game, looks up at the nose bleed seats and complains that it’s not fair that those guys up there only paid $ 25. People accept the difference so long as the choice to buy either was their own."
Long, but a worthwhile read on the subject: http://website.alinearestaurant.com/site/2014/06/tickets-for...
"Having either static or dynamically variably priced tables by day of week and time – in a fully transparent manner – simply gives customers the option of paying a bit more for a prime time table or saving a bit of money for an off-prime table. It acknowledges the obvious. No one pays $ 275 for a good seat at a Cubs game, looks up at the nose bleed seats and complains that it’s not fair that those guys up there only paid $ 25. People accept the difference so long as the choice to buy either was their own."
EDIT: There was also some discussion about this on HN a while back: https://news.ycombinator.com/item?id=7853786