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I also believe that a significant portion of the deal value is "So Google doesn't get this and buy inroads into 'our turf'".

There's nothing wrong with that, of course, but it supports the idea that not only do you let the market pick the winner, but that once the market HAS picked a winner, sometimes you have to buy that winner partly as a defensive strategy; it's not enough to find a cheaper way to "play offense".




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