I think T-Mobile was the inspiration for Koodo, Virgin Mobile Canada, and all the others which in the last few years have issued enough competition to take my phone bill from $95/mo to $35/mo. Hopefully they'll copy this new move, too.

Except Koodo, Virgin and Fido have always been owned and operated by the big three, just targeted towards customers with smaller budgets. It's just the illusion of competition.