I'm not a "pithatician", but methinks it has something to do with the word "pith" and its Variant "pithy". A quick google of said terms yielded the following points of note:
Pith is the central idea or essence of something. If you’re in danger, you could exclaim, “I would greatly appreciate it if someone would provide assistance.” Or, you could get right to the pith of your point by shouting, “Help!”
Following along this line of inquiry, one is led to consider the possibility (however remote) of this being an example of near-humour. Possibly of the genus: Pun, species: indirect. So, if one were to dress this up, it is perhaps alluded to as a Punnus Indirrectus.
