This is the problem, the law clearly recognizes tracking as something people don't want. The fact that they let every website beg you to allow tracking instead of banning all but functional cookies is the problem. They capitulated to advertisers and this is the result.
The regulation actually specifies what counts as informed consent. Annoying users into accepting tracking does not count.
The problem is that there's a chronic lack of enforcement, so the winning strategy is to breach the regulation. Worst case scenario, you will merely be forced to clean house at some point (but can enjoy the rewards of tracking until then).
