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> It honestly seems like it benefits Google more than it hurts them. It directly hurts advertisers, but not enough that it would stop anyone from advertising.

GP fights agains ads, not Google. And not being able to win 100% of the gain shouldn’t restrain someone from taking action it they consider the win share worth the pain.

> $38,000 in clicks boosts Google's revenue by $38k

You should include costs here, and if (big if) a substantial part of the clicks comes from bots and get refunded, the associated cost comes on top of the bill. At the end the whole business is impacted. I agree 50/50k is a penny through.

> I hate ads […] I manage a Google Ads account

[no cynism here, I genuinely wonder] how do you manage your conscience, mood and daily motivation? Do you see a dichotomy in what you wrote and if so, how did you arrive to that situation? Any future plan?

I’m asking as you kind of introduce the subject but if you’re not willing to give more details that’s totally fine.



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