I can't remember it's name because I didn't get around to reading it, but there was one sci-fi book where something like Gattaca happened but it happend in a very corporate way, meaning you could buy preset options (wealthy would do custom), everyone became mostly the same height and look etc, or they could tell which preset their parents chose etc, the problem was later on when diseases happened it was catastrophic since the genetics were too much the same.
Looks like Chemical Garden trilogy by Lauren DeStefano might be a fit - but as it seems to be a cross between typical young adult fiction of 2010's and poorly made romance novel, I do hope there's something less.. pulpy.. with the same premise.