There are two ways of looking at Airbnb, as a hotel substitute or as a resort substitute. It has a very hard time competing with hotels, as others have stated there are advantages but overall an airbnb is going to be worse and/or more expensive. BUT the resort substitute is where it is a lot more competitive, and this whole experience thing seems like a good way to lean into that element.
Are we talking about the same Airbnb? When I think of resorts, I think of staff, bars, restaurants, activities, often all inclusive, and often catered to my desired demographic (adults only, family friendly, etc.)
When I think of Airbnb, I think of an apartment with a pool in the Caribbean, where I have to hunt around to figure out the best places to eat, or cook myself.
Some people genuinely prefer it that way. Or they cannot afford a "true" all-inclusive resort experience but still want to go on vacation in a nice location.
In some countries at least the latter is a well-established tradition that long predates Airbnb. Like, you'd literally just drive or take a train to some coastal town and then look around for signs that say "vacancy".
