With lodging, they have the risk of people finding a listing off-platform and paying cash, but because lodging is such a key aspect of a trip, people are often willing to pay the premium to have everything vetted/supported by Airbnb.
With personal services, they're risking having that problem at a lot bigger scale: are you willing to pay your barber or masseuse 18% extra to cover Airbnb's commission? I suspect a lot of people would use Airbnb to find a reputable provider, and then make contact off-platform.
With personal services, they're risking having that problem at a lot bigger scale: are you willing to pay your barber or masseuse 18% extra to cover Airbnb's commission? I suspect a lot of people would use Airbnb to find a reputable provider, and then make contact off-platform.