When Apple was a startup they were riding the personal computing wave, when they created the iPod and iPhone they were no longer a startup. Sure, if you have a billion dollars and thousands of engineers you can create your own waves.
I don’t think that ignoring these foundational innovations or trying to work against trends is generally good advice for startups though, it’s easy to think you’re really clever and smart and different but meanwhile the team that did “Airbnb for dogs” has sold for $1B
Apple is the best example that doing the opposite can be immensely successful.