I think markdown's success comes from it's open and simple standards. When things can be easily parsed and rendered, anyone can build tools that use it. When things are interoperable, the tools can change but the format lasts forever.
I tried it out.
I found I prefer my editor to be less visual, like vi or emacs.
I write raw markdown,
and occasionally look at a preview window.
Structure is everything for me,
even minimal styling distracts me.