It usually doesn't have this charitable "no user left behind" character, though. Their shenanigans include "Let's inject advertising in between people's e-mails and turn everyone's OS into a billboard. Will it be hard for people to get any work done this way? Of course it will. But who is going to stop us? Surely not those suckers whose money we take." What is the appropriate reaction to that? Surely not "Thank you, thank you, Microsoft, for putting me into a digital world that is so perfectly matched to the stupidity, laziness, and digital helplessness of me and my brethren".

It's a very dangerous path to walk down, to think to yourself "I'm smart and powerful, but most of my customers are stupid and helpless, so it's not the needs of my peers that I need to cater to, but rather the needs of the [stupid] many". The contrapositive of that is: Most of my customers aren't truly my peers. Well that's the first step on a slippery slope towards: These people aren't really deserving of being treated in a moral/ethical way, the way I would treat my peers and the way I would expect my peers to treat me.