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This is also why devs are not in charge of purchase decisions at tech companies. I don't mean FAANG but the usual tech shops. Someone buys a tool and you have to use it. I think the startups selling dev tools are not selling to developers at all, but to the IT folks of these big tech firms.

Should they pull it off, it's not at all a bad startup to build. However, you need to now invest in a sales force that can sell to the Fortune 500. As a tech founder with no sales trope, this will be incredibly hard to pull off.

I digress, but yeah selling to devs is almost always a terrible idea since we all want to build our own stuff. That spirit may also be waning with the advent of Replit agent, Claude code and other tools.




> I think the startups selling dev tools are not selling to developers at all, but to the IT folks of these big tech firms.

They are often selling to IT managers against the advice of the developers and IT folks, and then they mostly don't get used because they don't actually add any value to the process.




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