Also worth noting that this phenomenon exists everywhere.
For example, the standards for Nielsen ratings used for (much more expensive) TV advertising are pretty lame. If you're in the same room as a powered-on television, you're considered a member of the audience.
My other question would be... does it matter? Wouldn't the ability to target burlesque folks (who are real people, just not real names in this example) with laser-like precision be more valuable than trolling for real burlesque aficionados amongst the general population?
For example, the standards for Nielsen ratings used for (much more expensive) TV advertising are pretty lame. If you're in the same room as a powered-on television, you're considered a member of the audience.
My other question would be... does it matter? Wouldn't the ability to target burlesque folks (who are real people, just not real names in this example) with laser-like precision be more valuable than trolling for real burlesque aficionados amongst the general population?