From the submitted article: "User-misclassified accounts amounted to 2.4% - including personal profiles for businesses or pets"
The dog owned by my niece in Taiwan has been on Facebook for more than a year. (I haven't bothered to friend the dog, but I keep up with my niece's news via Facebook.)
"Duplicate profiles - belonging to already registered users - made up 4.8% of its membership figure."
I have plenty of American friends (mostly married women with children) who use pseudonyms, and plenty of those have more than one Facebook account to distinguish personal friends from work colleagues.
"Last month, the BBC's technology correspondent Rory Cellan-Jones set up a fake company called VirtualBagel to investigate allegations of fake 'likes'."
The BBC investigation confirms what most of us regular Facebook users know from personal experience. A lot of what looks like user engagement on Facebook is just faking or fooling around, not something on which to build an estimate of future monetization of Facebook. I'm still not seeing how Facebook can do any better than AOL did at increasing monetization without driving down the satisfaction of users.
The dog owned by my niece in Taiwan has been on Facebook for more than a year. (I haven't bothered to friend the dog, but I keep up with my niece's news via Facebook.)
"Duplicate profiles - belonging to already registered users - made up 4.8% of its membership figure."
I have plenty of American friends (mostly married women with children) who use pseudonyms, and plenty of those have more than one Facebook account to distinguish personal friends from work colleagues.
"Last month, the BBC's technology correspondent Rory Cellan-Jones set up a fake company called VirtualBagel to investigate allegations of fake 'likes'."
The BBC investigation confirms what most of us regular Facebook users know from personal experience. A lot of what looks like user engagement on Facebook is just faking or fooling around, not something on which to build an estimate of future monetization of Facebook. I'm still not seeing how Facebook can do any better than AOL did at increasing monetization without driving down the satisfaction of users.