I agree mostly, but the mechanisms of domestic and external propaganda are basically the same, it's just that autocratic regimes have a "home field advantage" domestically via repressions. And yes, it started before 2011, but this is approximately the year when IMO the tide really started to change for worse. Before that there were some more or less free press and a semblance of political discourse in the country, but since the peak of election fraud protests it progressively got weaker, and by now it feels like the "opposition" is completely destroyed