Yup. Apple knows that they don't have to ship anything more than a whitepaper to justify their stance to current customers. They could announce an internet-connected bidet with a webcam and there would still be people arguing that it's safe until someone exploits it.
The fact that Apple is comfortable shipping a whitelabel ChatGPT is proof that the whole Private Cloud Compute thing is just for show. They're perfectly happy partnering with the Worldcoin guy to sell you something popular if there's money in it for them. Apple knows people expect them to release some haughty whitepaper, so they cook up PCC and claim you can audit it if they think you're worthy of seeing the insides. Now all the privacy nuts can pipe down while Apple plans a longer-term strategy to make their hardware compete in the datacenter.
There is a world where Apple takes their own privacy commitment to the next level through radical transparency. But that's not what PCC is, it's another puppet for the Punch-and-Judy security theater that sells their iCloud subscriptions.
PCC is completely different from the ChatGPT integration. ChatGPT is indeed not a privacy-hardened system, but Apple devices only use it for so called “world knowledge” queries and make you confirm when calling out to it, typically involving limited personal data.
PCC is designed to handle extensive personal data, and the auditing is attested by cryptographic proofs provided to software clients, not just white papers read by humans. It is significantly different from what we’ve seen before in the industry, and highly worth the effort to understand it if you are at all involved in server engineering.
The fact that Apple is comfortable shipping a whitelabel ChatGPT is proof that the whole Private Cloud Compute thing is just for show. They're perfectly happy partnering with the Worldcoin guy to sell you something popular if there's money in it for them. Apple knows people expect them to release some haughty whitepaper, so they cook up PCC and claim you can audit it if they think you're worthy of seeing the insides. Now all the privacy nuts can pipe down while Apple plans a longer-term strategy to make their hardware compete in the datacenter.
There is a world where Apple takes their own privacy commitment to the next level through radical transparency. But that's not what PCC is, it's another puppet for the Punch-and-Judy security theater that sells their iCloud subscriptions.