I got a tiny bit offended by the assumption that I'd rather have an Apple Watch.
I'd think the ideal for me would instead be something in-between a Pebble and a Sensor Watch. Something hackable with more battery life, that is a watch first (and a smartphone notification screen never).
I wonder how far I could go towards that goal with the upcoming Pebble hardware and rewriting the OS kernel to sleep more.
I think it's just a static redirect, it sent me to the Apple Watch page in Firefox on Linux. But I also wondered if it would shuffle between a few different brands or something (I guess not).