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the internet ad industry is raking billions from all over the world into the USA, how can you call that unproductive.



It's parasitic, not productive.

A tick can contain a lot of blood, doesn't mean it produced that blood.


Ticks do not require the consent of the host to drink blood.

Things like Google and Facebook cannot be parasitic, every dollar gained is a voluntary exchange with no threats. People choose to use Google and gain something from doing so.


Yep if the host agreed to die, then the market is a success. We've discovered the most efficient outcome – sucking the customer dry until they die! Thank you to the free market for delivering us this efficient result.

Remember kids – thousands dying from lack of healthcare isn't a bug of the system, it's a feature. This has been determined as necessary, nay even beneficial, by market forces that can never be wrong.


Hackernews has finally declined to the level of reddit. :(


Because is fucking undproductive, useless and detrimental to society. Advertising is a cancer, an immoral activity.


If you owned a small business you'd be singing a very different tune.


Own a small business, still cancer. Will never use and lo and behold, all runs fine.


Most small businesses do not have the luxury of ready made distribution channels.

Especially if it's an ecommerce business.


A business’s viability outside of advertising doesn’t change the morality of advertising.

Regardless of which side of the camp you fall on, you can’t argue that ads are “good” just because some businesses need them to survive. In fact, I’d wager if a business NEEDS ads to survive, it’s probably a net negative on society as a whole.

I won’t die on that hill, but that’s my hunch.


Your entire premise is ridiculous.

Advertising is nothing more than bringing attention to your product to your target customer.

And without this so called immoral behaviour I fail to see how any business works.


That's when you call any type of promotion advertising, in that case, sure, there is some innocent advertising. People here are (obviously) talking about 'modern' advertising which is what google/fb etc are doing which is just plain bad for everyone except for Google shareholders (I would imagine, besides money, it's not even good for the people working on it as it must do your head in to be a brilliant engineer and then working on tech so miserable and foul as that).


> tech so miserable and foul as that

The tech is fine. The toxic parts (data collection, spying, etc) aren't even in the ad tech divisions and aren't done for advertising purposes.

They collect data because it gives them bargaining power and a seat at the table with state-level actors.


Uh… sure that’s an oversimplified reduction. We were specifically discussing advertising within the context of Google and online advertising.

It’s not even debated that advertising as it exists with Google, for the sake of profit at all costs is a net-negative in society.

It’s not the same as putting a sign by the road.


Hi. I own a business. I still find ads to be cancer.


You think all businesses should just spread awareness by word of mouth? Can you put a sign on your store or is that an ad? What if you don't have a store? Yes, advertising can be really awful but that doesn't meaning all advertising is "cancer." If you have a good business that creates actual value for people, advertising it can actually be seen as a good thing.


It is clear we are talking about modern digital ads. Ads in magazines aren't as bad, but manipulating public opinion to sell the ads were/are. That's what Google/FB do at an absurd large scale right now.


> If you owned a small business you'd be singing a very different tune.

The problem with advertising is that a little bit done honestly is actually good and fine. What we actually have way, way too much, and it's often dishonest and manipulative.

It's a similar thing with finance. It's necessary, but way too many talented people are spending their energies on it.

Black and white thinking doesn't really capture the situation, and ends up creating a lot of noise (BAN IT ALL vs. IT'S ALL GOOD AND YOU LOVE IT, FIGHT!).

Honestly, I think it might be a good thing to put caps on the number of people that can work in sectors like that (and further limit the number of very smart people working in them), to direct talented people to more productive and socially beneficial parts of the economy.


Maybe 1 percent of Google's headcount is actually working on ad technology. There isn't some brain drain problem where people are doing ads instead of curing cancer.


Directly working. But then you have all the vehicles that, in the grand scheme of things, exist solely to enable ads and make data mining for them easier, such as Chrome and Android. Then there are products that exist primarily to lock you into the Google ecosystem so that you're forced to interact with the rest of it.

At the end of the day, if most of company's income is from ads, it can be safely assumed that whatever else it does is somehow about ads even if it doesn't contribute directly. Well, or else Google is incredibly inept.


Those "US STEM grads have their skills wasted" are solving those problems (optimal ad load, bad ads, etc.) but its a very hard problem. Don't be so dismissive.


There are "very hard problems" that don't need to be solved, or are far lower priority than other problems. Hard doesn't imply being "productive, useful and beneficial to society."


That's a problem that advertising both created and feeds off of.


Setting aside the moral aspect which is highly subjective and seems to have a price tag (for example tech CEOs quit any sort of morals for a good paycheck), the productivity question is a measurable one.

Aka does advertising as a whole increase total consumption or is it a zero sum game (aka send bigger slice of the same pie to a competitor)

From what I know advertising does increase total demand aka more things/services need to be produced and sold on aggregate.


Some of the demand induced by ads is useful; people becoming aware of stuff they didn’t know exists, and finding that it provides a useful service for them.

But most ads are trying to convince you to buy their brand’s version of a product that you already know of, or (even worse!) a new version of an old product. Any demand induced there is just wastefulness.

If Amazon can figure out that I’m interested in headphones, I already know more actual information about headphones than their ads will give me.


> for example tech CEOs quit any sort of morals for a good paycheck

An alternative explanation is that prospective tech CEOs who are willing to overlook morals are scarcer and thus mandate higher salaries. ;)


Is increasing total consumption something positive?


I disagree

There is good and bad advertising.

I'd want to receive ads for things that I'm really interested in.


I can’t relate to that. When I see a banner ad I find it obtrusive whether it’s from Bank of America or my favorite HAM radio company. If I’m in the market for a product I value hearing the testimonials of people in my life rather than an advertisement.


The one case where I find ads useful, when word of mouth isn't an option, is in a static image on a site (review site, blog, whatever) where I'm researching a thing. The ad would be related to that thing, doesn't need to know a thing about me other than I'm browsing that page, and is related to the content on that page. I click on those ads sometimes.


I'm mostly thinking about finding things that you werent even aware that they do exist


I’m trying to think of anything I find useful that I stumbled upon thanks to ads over the past twenty years or so, and I’m pretty much drawing a blank. It certainly seems negligible.

The problem with prohibiting ads is how to prevent (or even define) payed hidden promotions. But tracking and targeted ads could be prohibited, which would already make things much more civil and less relevant as a tech profit center.


>I’m trying to think of anything I find useful that I stumbled upon thanks to ads over the past twenty years or so, and I’m pretty much drawing a blank. It certainly seems negligible.

Maybe the ad is good when you arent even aware that you were influenced by it?

like Cola vs Pepsi, McDonald vs KFC, etc.


It's like saying there is good and bad diseases because some solve other problems like space in nursing home.


Depends on the product being advertised. I don't see how you can compare a product that enhances someone's life to a disease.


No, it isn't.

People want to buy things, especially the ones that make their life easier, but you got to get to know them somehow, right?


If you're "really interested" in something, you're already following new releases, doing extensive research for purchases etc, so why would you need ads?


a profitable market can still be unproductive if the overall result is a nuisance to society on almost every level


like the healthcare industry in the US


Stealing is raking billions every year as well, yet I wouldn't call it productive.


It doesn’t produce any things.


Even worse, because advertising is a Red Queen's Race where the only limit on expense is what your competitors are spending, it's actually worse than unproductive because it increases company expenses without increasing product quality, leading to higher costs on everything for everyone.


You cannot be serious it. All of the ad tech companies produce a service people want otherwise no one would use them!

There may be other services that might be better if not for network effects, but it is trivially true that a search engine is better for most people than no search engine at all. And that is what is produced.


The same could be said of tobacco companies. You might want to rethink your argument.


How do you feel about online gambling?

Imo, profits != productive or to a benefit of society.


By that definition, war is extremely productive


At least a few evil people attack once in a while thus proving some defense is needed so they they are not completely unproductive/useless. Much as I wish they were not needed.


what evil ppl? what attack?


Putin is attacking Ukraine right now. There have been various coups and attempted coups around the world. Nigeria and South Korea both come to mind.


This is not our concern? The US is safe.


As far as I can tell, the war hasn’t killed Putin, and instead killed tens of thousands of men in their 20s and lots of innocent families


It is though, more value is generated by the MIC than is put in and war has yet to ruin the productive capacity of the United States. The societal ills of this are why it’s popular to call America an evil empire



No actually, that's about the opportunity cost of war. There's a left-wing argument I frequently see that the US finds wars to increase profitability but I'm talking about the propping up of firms to keep the industrial capacity ready. It is not the most productive use of capital, but it is productive.


Ready for what? War with China or Russia? Do you really think multibillion dollar aircraft carriers are what would win that war?


Ready for whatever the pentagon wants.


I don’t want a trillion dollars a year to spent so that the pentagon can have whatever it wants


I don't either, and I don't want a war with either Russia or China nor do I want the slow escalation that is currently happening. But the political reality is that the US will not be decreasing defense spending any time soon. There's no voting this situation away.




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