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At what? This is clearly true by experience. As long as you remember it’s a rate and not an absolute statement. Cool kids still go to more parties and are less terminally online than their lamer peers, but it’s a lot less parties and a lot more screen time for the cool kid as well.



I think the eyebrow raise is due to the fact that nobody cool uses Snapchat anymore. It’s like Facebook now.


For millenials and older gen z yeah, but it's my understanding (and my complete surprise as a millenial) that snapchat is actually big again amongst actual children.

Can anyone who better knows the reality here chime in?


Can confirm, Gen Alpha is all about Snapchat, and their DAUs bear this out:

https://www.statista.com/statistics/545967/snapchat-app-dau/


Yeah one of my younger brothers falls into this category, his Snapchat streaks have been going for years - from middle school to mid-university so far, and that's not an exaggeration.


Children aren’t cool.


Try convincing the other children of this.


As an 18 year old, this sounds untrue, and oversimplified. Nobody cares about their snapscore.




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