Before streaming with pro-rata royalties, when you bought a record, some money went to the artist of the record (after distribution cuts etc).
Of course Spotify doesn't care. They have to give up 70% of their revenue anyway. But the distribution of this money is the important part and of course pro-rata benefits big labels who have control over the catalog on Spotify and are shareholders.
Before streaming with pro-rata royalties, when you bought a record, some money went to the artist of the record (after distribution cuts etc).
Of course Spotify doesn't care. They have to give up 70% of their revenue anyway. But the distribution of this money is the important part and of course pro-rata benefits big labels who have control over the catalog on Spotify and are shareholders.