I loved—and still love—this logo. Maybe it's because we have a gazillion startups and companies now, so every single logo looks the same to me. These old logos have spirit and personality.
Well, logos are a mode of communication that tell people what your brand is. Your brand should represent what you are, and to whom. Startups need to have "branding" in place to solicit investment, and they don't really have any idea what their company will mean to anybody, let alone their core demographic; they don't even know who their core demographic will be. So, every logo ends up trying to say "We are a credible and stable software company run by adults, but with energy and optimism" and the audience is California venture capitalists.
