Bingo. Uncommon for a company Apple's size, but they are trying to Innovators Dilemma Adobe. Either by releasing a pro version of Photos.app or adding pro features to Photos they will continue to move up the value chain into Adobes market of LR/PS. Adobe charges $20/month for the LR/PS bundle. If Apple can add some of the prosumer functionality and say increase Apple One by $5, they shift some of the subscription revenue over to them.