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In the case of an app that grows over time: isn't there an element of luck at play every month in the user base? Maybe you just got lucky 12 months in a row, and then you were successful enough to show up on the front page of the app store.

You can tabulate the odds of experiencing random radical growth 12 months in a row. It will happen to some portion of the population. If everybody is flipping coins, then 1 person out of 4000 will flip 12 heads in a row.

I am not arguing that most success is due to luck, or even half of it. I just think the statistical argument is interesting to explore.




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