Buy the rumor, sell the news.

A tale as old as markets.

Market expected Apple ChatGPT, but they got Siri with some fixes.

Literally one of the demonstrations in the Apple Intelligence part of the keynote was "7am alarm", which creates an alarm for 7 AM.

Apple has largely maxed-out on iPhone market share, so investors probably want to see things more like subscription services than can bring in $XX billions new revenue per quarter.

To use Apple Intelligence on mobile you’ll need iPhone 15 pro or later which I (not a trader) thought would make investors happy.

Does anyone else roll their eyes when someone mentions "late stage capitalism" anymore? The meme has started literal decades ago, and the end-stage never seems to materialize, in any country, ever.

Maybe people are expecting new Macbooks? Though Apple don't usually release hardware for WWDC.

I mean how they'll monetise it?

It's like any other feature in that the purchase price of the new iPhone and App Store revenue helps pay for the AI functionality. Like they hope people will want to upgrade their phones or switch to Apple for this.

% share with OpenAI?

Plus I’d now consider buying the new iPhone and wasn’t planning on a specific update from a 13 given the hardware is still fine

I’m assuming many will consider buying an iPhone 15 pro or the next one. I’m really not a trader, but thought this + the stronger ecosystem lock-in effect would bump the share significantly.

In fact, not being able to do some of these things might improve privacy.

Incremental increase in future hardware sales (that will be required to use it fully).