Their competence is measured by their success, not your opinions. And it turns out that in many professions, an insta is the thing you need for success.
If you don't like it, that's your problem, not theirs. You're part of a small enough group they don't care about. I'm not sure how that's an age question in the first place, though. The "being run by millenials" throwaway by GP is just... well, at best, sloppy thinking.
There are GenZ businesses websiting, there are boomers insta-ing. You pick the tool for your niche.
Well, I went to the bakery and I can attest that they are indeed run by millennials. I will argue with the technical ineptness point made earlier though. If you can figure out how to make videos with music and edit in animated graphics using the tools Instagram or whoever else provides, you can figure out Wix's website builder.
I guess that’s my point though. isn't it a very rational BUSINESS decision to go some where 80% of people and probably 99% of their target market are on these platforms that provide them with free distribution? Outside of the moral qualms of that 1% of people that don’t have a social media account or use google?
Sure. Would you also remark on their hair color? Shoe size? First letter of their name? Because those are likely about as relevant to their choice of advertising medium. It might be true, but there's no relevance.
And the point isn't if Wix is hard or not. It's that they answered the question "where do we need to advertise" for themselves, and just because you don't like it doesn't mean it's wrong.
If you don't like it, that's your problem, not theirs. You're part of a small enough group they don't care about. I'm not sure how that's an age question in the first place, though. The "being run by millenials" throwaway by GP is just... well, at best, sloppy thinking.
There are GenZ businesses websiting, there are boomers insta-ing. You pick the tool for your niche.