Some usage (sales, ad views, whatever) will be delayed, some usage will be done somewhere else, some usage will be abandoned.
But costs are likely down too. If there's any paid transit, that usually drops during an incident. If you're paying for electricity usage, that drops too.
And significant outages can generate news stories which can lead to more usage later. Of course, it can also contribute to a brand of unreliability that may deter some use.
Some usage (sales, ad views, whatever) will be delayed, some usage will be done somewhere else, some usage will be abandoned.
But costs are likely down too. If there's any paid transit, that usually drops during an incident. If you're paying for electricity usage, that drops too.
And significant outages can generate news stories which can lead to more usage later. Of course, it can also contribute to a brand of unreliability that may deter some use.