Not the "business" they want to enter, of course. The "business" involves plenty of other elements. Yes, the craft, the art, the essence--that can't live without the code.
But don't call it a business unless you figure out how to get someone to pay.
Only if that single coder is performing the duties that you're saying you're removing. That's the point.
And there are software businesses built with one marketing/business guy. The software development industry is very efficient. You can have an idea, get a product built and sell/license it without ever writing a line a code.
But don't call it a business unless you figure out how to get someone to pay.