Web has grown by 1000x over years. The overall signal to noise ratio has been worsen, around by 100x and SEO has been become much more sophisticated and optimized against Google. A large fraction of quality content has been moving toward walled gardens. The goalpost is moving (much) faster than technologies.
Yup, and us humans produce as much garbage as we can too. "60 hours of black screen" type videos on YouTube that gotta be stored on CDNs across the globe, taboola's absolutely vile ads, endless scripted content made by content creators for the short term shock/wow value.
