And they are rather pricey: $29/mo. for 1 domain and up to 25000 visits... I would expect personalized design in addition to hosting for that kind of money.
Of course, all the power to them if they make their customers happy.
That's the thing - they're not trying to compete with GoDaddy hosting and offshore WP stock template design firms, or to sell to personal bloggers with a cpanel account and "Teach yourself Wordpress in 21 days" books.
They're offering a reasonably priced service to people who've tried that route and found it enough grief that it's worth a few grand for a decent web design and Wordpress config/integration, and $30/month to host it.
If a business can't justify those sorts of numbers on 20,000 visits a month, they probably need to rethink their whole web strategy.
If I may answer that with a link, this is why we start at $29/mo (and most people pay us more), and why we're not trying to compete with the $5-$10/mo type hosts:
Of course, all the power to them if they make their customers happy.