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“The Onion” founder explains his strategy for sparking creativity (bigthink.com)
107 points by Brajeshwar on Aug 2, 2023 | hide | past | favorite | 43 comments


> We believe creative people are born geniuses or have their brains wired differently or enjoy “ah-ha!” moments in which ideas come fully formed as easily as switching on a light bulb. In reality creativity is — and always has been — a process, one that takes time and discipline to achieve. Anyone with the impulse to be creative can do so, courtesy of our human heritage.

This is a common point of irritation for me. If you become good at something (a form of art, software development, whatever) people tend to basically reject the years of hard work and cultivated skills you put in, ascribing it to a natural and magical talent that they simply don't have. It basically turns a compliment into a backhanded dismissal.


I 100% agree with you about that when someone has worked hard to get where they are.

But there are people who legit just have a knack for something and it's easy. For someone without the skill, both types of people probably look the same.

Even though it's a backhanded compliment, take it anyhow. It shows that you do it so well that they can only tell you're really good at it, but nothing about how you go there. It'll probably always sting, but there's no need to let the wound fester.

Sorta related: I heard once that it's a lot better (for the child) to tell a child that they worked hard than that they were smart. Saying that it's an innate part of them makes them more likely to slack off and rely on that innate talent, and telling them that they did good work makes them more likely to work hard to make it happen again. It seems such a little thing, but I think it's the same kind of thing that leads to your pet peeve.

We should all be complimenting people's accomplishments, rather than their abilities.


From my experience, that knack is "just" such a love of the field that they are not only willing but compelled to lose themselves in the process. When you can sit for hours trying to figure out some damn bug or playing the same phrase over and over and over or editing your writing to within an inch of its life, you're going to become good at it. You probably won't be the best in the world--there is certainly a gap between Mozart and Salieri--but out of 100 people who have demonstrated brilliant success in the world, 99 of them aren't those preternatural geniuses. "Just" people for whom 10 hours a day of practice is as natural as breathing.

And yeah, tell those children they have passion, not talent. Praise their accomplishments as the outcome of exercising their joy, instead of a passive outgrowth of their innate ability.


Kind of like ascribing someone’s talents to a handicap (blind musicians, creative people with ADHD, supremely skilled people with autism). If somebody is good at something, they probably put in the hours.


Paraphrasing here, but I know George Saunders has basically said that he attributes his success as an author not to any ability to crank out excellent drafts on the first try (and tbh I mildly distrust anyone who claims they can do this), but to having the stomach to sit with crummy first drafts and refine them over and over until the final edited product is good. Even for someone who's spent years cultivating a razor-sharp ear for language (which is a skill in itself!), the act of creation still involves the brute force of patience and persistence and plain old time.

I find it pretty motivating, actually. "Natural and magical talent" as a frame of reference is less accommodating to bad days and false starts and crummy first drafts; a combination of persistence and honed skills, on the other hand, gives you the freedom to try things and fail and then gradually make them better—without the shadow of that initial failure looming over you and undermining your so-called "natural talent."


"It took me ten years of hard work to become an overnight sensation."


I think inborn talent in a particular field is very real, and usually impresses people such that they can't help but say "you're talented". There is a separate quality that I would call industriousness, which determines whether a talented person will realize their potential, or whether an untalented person will develop the skill enough to make it anyways. Most of the people I have seen making it in the art world are actually industrious but untalented, and I would say we are far more likely to see this type of work everywhere we look. I think there's an ineffable spark I sometimes notice in a movie or whatever, and that's where a naturally talented – and – hardworking person got to make a dent. But yeah most works of art/film/music are mediocre due to having only the hardworking aspect.


IMO natural talent, in an arts sense, is an ability to spot something better than someone else can, that give you an edge and makes it easier to learn quickly.

Whatever is spotted can be learned though, it just means you'll need to put in some more work to tune into things and develop that skill.


> people tend to basically reject the years of hard work and cultivated skills you put in, ascribing it to a natural and magical talent

One of my pet peeves!

"Look at that person doing something amazing. That is talent at its finest!"

No it is not! That took years and years to learn and master.


I read once an explanation of Brazilian soccer greatness as being because they played a hacky sack game which was bouncing a soccer ball across their knees kind of.

Talent is transferable skills. Getting good can’t come without practice but you don’t have to be practicing the exact thing.


On the one hand, I'm all for other people having stupid ideas that interfere with their own lives. Since I know that these ideas are substantially false*, and I'm not inclined towards giving other people's opinions "rent-free space" in my own head, I largely ignore this sort of stupidity these days.

On the other hand, I'm not a fan of the disservice these types of opinions do to people in general. In the young, it sets them up for "failure"**, and also DOES diminish and disrespect the work the people put into what they do. That's maybe, just, "like their opinion, man", but, it's part of a whole range of "lack of empathy / social cohesiveness" issues that are helping push our species towards its "brink" far more quickly than 'strictly necessary'.

* There are many papers on studies, including "twin studies", examining genetic vs environmental influences on performance, expertise, etc. There is an undeniable genetic component - the simplest examples are typically in the realm of athletics. There is no environment that turns me into a viable NBA player***. However, just as people are incredibly "innumerate" and just plain bad at "statistics" elsewhere, absurd numbers of people apparently believe that there is some "talent jar" (most, even worse, viewing it in terms of "born with / without" vs. an at least more sensible "set up within the first 3 - 5 years of life, substantially") and either someone was given a certain "talent" from the jar, or they weren't.

As a certain "muppet"**** once said: https://youtu.be/VmXSfFY0CO0?t=4m36s

** In the sense of "not reaching THEIR full potential" - studies in psychology have clearly established that ideas like "talent", rather than "work invested" are 'caustic' - they can massively interfere with performance, learning potential, etc. Simply search for terms like 'talent', 'work', 'practice', 'belief', 'skill' etc. on PubMed or Google Scholar etc. (tight on time, else I'd add some refs right here)

*** Edit / important note: this concerns POTENTIAL, not realization of such a goal which obviously takes just as much hard work, generally, as reaching high levels in any other area.

**** Who apparently COULD join the NBA, most likely, despite height limitations...


I don’t see it this way. Talent is real. It’s very likely that people have undeveloped talents, though. Perhaps not everyone appreciates the work or requires to develop it, but many do.


A comic that puts this perfectly: https://tapas.io/episode/923459


Ability to will yourself to endure those hours is maybe the talent itself though


Talent is really an excuse people make up to not do the work.


This year, I've been trying a variation of "morning pages" where I'll take a 15-30m walk and speak with myself. I use a pair of old Beats around my neck, which have surprisingly good noise cancellation, and Otter for transcription (moving to a local Whisper workflow soon).

I've A/B tested this against using a text editor, with the control as doing nothing in the morning, and at least for me personally, I find I'm practically itching to sit down and write more or edit my spoken thoughts before I'm even finished with my walk.

I'm generally more motivated and productive on days I begin with this routine. I think it's all about getting momentum for your brain; once there's a flow of output, it tends be much easier to direct or filter that flow in whichever directions you choose.

I still work to reduce friction and lower the activation energy when sparking output, but there is very much a discipline component here. I know plenty of executives that use daily standups or assistants in lieu of a mental morning routine... I wonder if future personalized language models may help?


Out of curiosity - what are you actually doing on these walks? You're talking outloud to yourself and then editing later or what?


Typically, I run through lists like to-dos for companies/projects, the day's agenda, topics/ideas, recollection of the previous day, reflection on mental and emotional state.

Some days are more structured than others, and I don't try to conform too tightly to any particular structure. The goal is to get my brain outputting something, and later in my morning I'll transform or rewrite whatever I spit out. During very busy or demanding periods this also ends up functioning as my primary daily journal entry.


> One way around that is this beautiful exercise called “morning pages.” You set an alarm clock for 30 minutes, and you just type or write. Don’t stop to correct anything. Don’t stop to make it good. Just plow ahead. Write about anything while trying not to repeat yourself. This primes the pump and gets the gunk out.

I've done this technique and it's really amazing to learn to tame the inner critic.

AFAIK the origin is the book The Artist's Way by Julia Cameron.


I read that book in the late 90s, and the morning pages was the one thing I took to heart from it.

The weird thing is when I go back and read what I wrote a week or 2 later, it's all from outer space. I have no idea where most of it is coming from, and usually have no recollection of writing it. You transition seamlessly from dreaming to writing, and like dreams, you forget it soon after you wake up.



Wait, you mean Friedrich Siegfried Zweibel isn't the real founder?

https://www.theonion.com/taking-care-of-business-1819583590


Is this the same Onion as The Onion News Network on YouTube?


Yes


The Onion is not funny or creative anymore...it used to be...now it is just a mockery for masses


I’m guessing you’re referring to their YouTube channel, in which case, I totally agree. But AFAIK the website is still just as good as always.

They used to put out brilliant high-production value videos like this one: https://youtu.be/Y2j3PsDW33E

Now it’s nearly all low-effort YT Shorts like these… https://youtu.be/-0CVJS1FTmY

Perhaps the satire has just gone over my head? But it’s hard to give them the benefit of the doubt when all their videos are like this now…


I recall reading somewhere that the high-quality Onion videos of a decade-plus ago (I loved Today Now and Sex House) cost a lot of money but simply didn't make much money. Which I guess is obvious if a for-profit company stopped making them, but still, it is a shame quality wasn't rewarded.


They’ve been funded my whoever pay their bills. For ONN/Today Now, that was paid for by IFC, a TV network. Their Onion Digital years (Sex House, Onion Talks) were basically ads for them as a creative agency (aka Onion Labs, which was shut down in late 2015). Since then, they were sold to G/O Media, and have been basically been gutted.

There’s more than one series which was funded by a streaming platform that has since shut down, and is basically lost media at this point.


They're merely adapting their product to the unforgiving dramatic shifts in the market's consumption model. Those that don't (like College Humor), die.


Did they target some issue you're sensitive about?

They're the same as they have always been. I've been reading the Onion for over 2 decades.


My impression (as an American abroad with no longer any dog in the partisan political fight) is that The Onion has come to feature a lot more (and a lot more acrid) political satire than in the late 1990s or early 2000s. That would only be expected, because even real newspapers have found that increasing coverage of hot-button politics or other culture wars can boost ad impressions.



They were doing the same thing in the 90's and 2000's. We just have stronger mechanisms for advertising and social media now.


"It's the children who are wrong"


The Babylon Bee easily nabbed the torch from The Onion in the last few years. Surprisingly more edgy, too.


Hard disagree. The Babylon Bee is wildly unfunny, incapable of even the most basic principles of humor most of the time. Half of it is the same few jokes repeated over and over again.


me reading 89th "attack helicopter" joke in a row: WHEEZE


Exactly my thoughts. BabylonBee just seems like a collection of incredibly lazy political jokes. Folks in certain subreddits sure eat it up though; in some there are more BabylonBee posts than actual real content.


A shocking amount of Babylon Bee articles have predicted the future too.

https://townhall.com/tipsheet/leahbarkoukis/2022/05/30/babyl...

Reality has really started to make satirists jobs difficult.


I stop reading that "list of fulfilled predictions" after the first three because all three "predictions" were substantially different claims than the alleged "fullfillments".


Wow, that's really terrible list when on top you've got "Marvel's newest Captain America is an LGBTQ+ activist" as a fulfillment for "Captain America Rebooted As Feminist, Atheist, Transgender Hydra Agent"


I thought it was about the Tor onion network and found it really confusing at first


This is a great article. The creative process does not care about time. You have to kick it out of the bar before it passes out in the backalley and hopefully it will show up to work next morning.




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