I don't think the US has all of neither, but especially not revenue. Asia tends to be the biggest market, with the US being the second and EU third. Usually, US has maybe half of the profits as the Asia counterpart, while EU has half of that.
So if the acquisition gets blocked in the EU, they'll miss out on a ton of revenue, for sure.
Not to mention the operational overhead of actually operating the machinery when the machinery is banned in the EU but not the US.
39.99 in the US, 22-23 dollars in China and India. In indonesia the game sold for as little as 13 cents a license. It is slightly higher in the EU and UK but by very little. In this case 24% of all players are American. The UK is 2%. So even with a slightly higher price, they're not getting anywhere close to the revenue that US consumers are generating. Russia has 10% of the player population and the game sells for 13 dollars. I don't think the population correlates to revenue when the game in nearly every market is going to see for less, or attract much less players.
> Usually, US has maybe half of the profits as the Asia counterpart, while EU has half of that.
But is this actually the case with Activision? Aren’t most of their games banned in China (this shrinking the Asian audience massively) and don’t they charge a lot less?
Some of Microsoft's top game development studios, specifically right now, Rare and Playground Games are based in the UK and contribute at least some of the profit and arguably a lot of talent.
(Microsoft has a really interesting history of UK game development teams, going way back, including ones they ultimately shut down such as Lionhead.)
