> Despite this topic being brought up regularly, these pop-up forms do work. That's why everyone uses them.
I think most people here know that. I was surprised by the author's claim that they “do a poor job of increasing conversions”.
The real criticism is not that they don't work. The real criticism is that “conversions” shouldn't be the metric, and a web designer who prioritizes that metric over any semblance of a welcoming or pleasant experience, is scummy and is treating their users as disposable garbage.
It's similar to how we all hate sleazy politicians. We want them to serve us, the people. Instead, they serve their own interests (at best, getting reelected; at worst, helping the massive corporations they invest in). Why do they do it? Because it “works”.
Everybody knows that it “works” according to a metric that is not aligned with the common good. The criticism is that you should prioritize the common good.
I think most people here know that. I was surprised by the author's claim that they “do a poor job of increasing conversions”.
The real criticism is not that they don't work. The real criticism is that “conversions” shouldn't be the metric, and a web designer who prioritizes that metric over any semblance of a welcoming or pleasant experience, is scummy and is treating their users as disposable garbage.
It's similar to how we all hate sleazy politicians. We want them to serve us, the people. Instead, they serve their own interests (at best, getting reelected; at worst, helping the massive corporations they invest in). Why do they do it? Because it “works”.
Everybody knows that it “works” according to a metric that is not aligned with the common good. The criticism is that you should prioritize the common good.