At work, I deal with enterprise software, and I agree that the focus on numbers (and NPS) can drive things the wrong way.
In my personal time, I own an ecommerce company, and there it absolutely makes sense to be purely numbers-focused. The thing that matters is getting someone to buy, and getting an email address is almost universally the second most important thing, because it's the best road to getting someone to buy.
In my personal time, I own an ecommerce company, and there it absolutely makes sense to be purely numbers-focused. The thing that matters is getting someone to buy, and getting an email address is almost universally the second most important thing, because it's the best road to getting someone to buy.