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>, but this "we interrupt your tweet thread for sponsored content" style tangent is a bit annoying

It is annoying but it can be seen as part of his argument. How can spam be moderated if even trustworthy creators create spam?

According to him, it's not spam because it doesn't fulfill the typical patterns of spam, which shows that identifying noise does require knowledge of the language.

It could be interesting to turn his argument around. Instead of trying to remove all spam, a platform could offer the tools to handle all forms of spam and let its users come up with clever ways to use those tools.




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