>As the numbers scale up to serious group sizes things seem to fall apart again as a hive-mind forms.
At the same time the hive mind is quite often a protective defense against insurgency in forms.
This seems to be a problem with the comments in this entire post. We're taking community as individuals doing individual things, and in small forums this is commonly true. But, when the group grows larger and money is on the line that assumption should be discarded. In astro-turfing for example, a seemingly large group of 'users' will direct communication on your forms via somewhat 'rational' communication, but possibly disliked by a lot of members. Then you'll notice a group that seemingly counters the astroturf to the level of absurdity that turns more 'hearts and minds' towards the astroturfers (guess what, the counter turfers were also the astroturfers).
You typically end up with one of two situations. The forum either takes on the ideas of the astroturf group and it becomes encoded in their ideals, or the fend it off, but in doing so embrace some of the extremism implanted by the astroturfing group in the first place.
Also, what happens to any group when 4chan decides to raid you for the lulz?
At the same time the hive mind is quite often a protective defense against insurgency in forms.
This seems to be a problem with the comments in this entire post. We're taking community as individuals doing individual things, and in small forums this is commonly true. But, when the group grows larger and money is on the line that assumption should be discarded. In astro-turfing for example, a seemingly large group of 'users' will direct communication on your forms via somewhat 'rational' communication, but possibly disliked by a lot of members. Then you'll notice a group that seemingly counters the astroturf to the level of absurdity that turns more 'hearts and minds' towards the astroturfers (guess what, the counter turfers were also the astroturfers).
You typically end up with one of two situations. The forum either takes on the ideas of the astroturf group and it becomes encoded in their ideals, or the fend it off, but in doing so embrace some of the extremism implanted by the astroturfing group in the first place.
Also, what happens to any group when 4chan decides to raid you for the lulz?