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It was incoherent rambling and none of really works for Twitter.

Twitter is ultimately at the behest of its advertisers who are constantly on a knife edge about whether to bother using it or not. We have already seen GM and L'Oreal pull ad spend and many more will follow if their moderation policies are not in-line with community standards.

If Musk wants to make Twitter unprofitable then sure relax the moderation otherwise might want to keep it the same.




L'Oreal didn't pull their twitter ad spend[0].

0. https://www.reuters.com/business/retail-consumer/loral-suspe...



The Reuters article I linked was literally in response to the (false) claim by FT about the cancelation.

FT had "sources", while Reuters had a direct statement from L'Oreal itself, confirming that there was no pull of ad spending.




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