I see what you're saying: if you add more startup cost then it makes it harder for spammers without legitimate business interest to profit. I think I disagree, though. Legitimate "mom and pop" businesses experience all the pain of learning the process of setting up a store, creating real products and pricing, inventory, delivery etc. They don't need more friction.
These criminals on the other hand are likely automating everything and have the advantage of lessons learned from dozens of iterations.
The article indicated the mimic sites accept credit card numbers but don't actually process them -- to me that is the Achilles heel of the process. If credit card companies started requiring instantaneous verification of the card's actual use (via a card chip reader or an app on user's phone, for example) instead of allowing payment via static information vulnerable to replay at any time, I think that could do a lot more to improve security of online transactions than green check boxes.
There’s danger on the other side of this: Credit card companies are already stifling creators because of the power they have when CCs are the primary payment method. Additional security gives them a tighter grip.
Computers with built in NFC readers could allow you to pay for your purchases with your phone and use fingerprint/passcode/faceID etc. for verification.
That would be convenient enough for most people that it's usable.
These criminals on the other hand are likely automating everything and have the advantage of lessons learned from dozens of iterations.
The article indicated the mimic sites accept credit card numbers but don't actually process them -- to me that is the Achilles heel of the process. If credit card companies started requiring instantaneous verification of the card's actual use (via a card chip reader or an app on user's phone, for example) instead of allowing payment via static information vulnerable to replay at any time, I think that could do a lot more to improve security of online transactions than green check boxes.