I also found the headline annoyingly vague / completely lacking in any useful information, and presuming it to be a big deal somehow, I clicked and was immediately greeted by fullscreen Stacey-whatever-spam.
Not going to do that again, and I still have no idea what this crap is even after scrolling through a ton of comments to reach yours with a similar experience.
Edit: Now I see on the front page a second link, "Matter – The Foundation for Connected Things (csa-iot.org)" which at least has IoT in the URL. Three whole bytes across two separate front page items doing any work to convey what's going on...
Not going to do that again, and I still have no idea what this crap is even after scrolling through a ton of comments to reach yours with a similar experience.
Edit: Now I see on the front page a second link, "Matter – The Foundation for Connected Things (csa-iot.org)" which at least has IoT in the URL. Three whole bytes across two separate front page items doing any work to convey what's going on...