Could it be related to the age of buyers? Folks 16-25 usually have a bank account, but may not qualify for a credit card.
In my work there was pressure to enable PayPal when Netflix became popular (and they accepted PayPal, but not direct debit, so all the kids had PayPal).
These days it seems to have faded. As a payment option, it is really confusing to a lot of less technical people, and most banks here (Canada) offer credit-debit cards by default (except Desjardins).
In my work there was pressure to enable PayPal when Netflix became popular (and they accepted PayPal, but not direct debit, so all the kids had PayPal).
These days it seems to have faded. As a payment option, it is really confusing to a lot of less technical people, and most banks here (Canada) offer credit-debit cards by default (except Desjardins).