To give a counterexample of one, I've never been a user of Facebook (never signed up to FB, IG or WA) but I absolutely loathe the company and its sociopathic behaviour under Zuckerberg. I hate everything the company represents. I take an active interest in its travails and will celebrate its downfall.
I agree with that. I just mean I'm pretty much never directly interacting with Facebook so I don't have to think about them. People who use Facebook every day are constantly experiencing the terribleness directly. So yes, I hate Facebook, but luckily it's not a direct part of my life so I don't have to think about it.
