Users who believe they can get something out of Facebook that speaks to their vanities or insecurities will ignore being disrespected or not cared about by the platform. Moreover, many of those users will accept the terms because their use of the platform is free. Some users might be consciously aware of the fact that the disrespect and lack of caring is mutual, and accept it that way.

"Facebook doesn't respect me or my needs, but I likewise don't respect Facebook or care about its needs. so it's kind of fair. It's free, and I think I'm getting more out of it than it's getting out of me. Plus almost everyone I know is on there, so ..."