I was paying, as long as it was in the ballpark of $60/year, and that was already a lot. (I live in a country with lower overall income.)
However, my impression is that they have gone through a pivot. From their messaging it looks like the customer they’re after is someone going through more serious financial trouble. Someone in need of a sophisticated set of tools and methods to get out. That user is probably willing to pay more and for longer than someone like me.
I just wanted to know how much I’m spending on snacks and fast food.