It is because people lacked interest in it and ran out of things to say. The conversation was more or less saturated such that it occurs only mostly organically like an author's book coming out or an actual story related to the far dysfunctional outliers who let their kid starve to play more Everquest. Except with smartphones you can always half-ass most functions.

The media itself has an attention span of a small child in its pursuit of ratings so they move onto the next emotional source.