coincidentally I just finished https://en.wikipedia.org/wiki/Sponsored_Content_(South_Park) and https://en.wikipedia.org/wiki/Truth_and_Advertising is playing.

This is just an advertisement, unpaid. I had no idea who the company was until reading this, and also thought it was an incredibly thin post lacking any real justification for what it’s trying to do. It also has a clickbaity headline for the general consumer of HN. The Ads just keep evolving.