As I see it now, even if the problems described in the article are real, the great majority of people don't care enough to make the effort required to change their habits.
In order for people to care, give them something to care about.
It is hard to expect that an average person would 'care' about IPFS or Mastodon which are unpolished, hard to use technologies. But people care about their iPhones and Instagram accounts, even if they come at a great price. It is our job as technologists to give people something to care about. The perceived rate of 'caring' measures our own abilities (as creators of technologies and products), not the lack of theirs.
In order for people to care, give them something to care about.
It is hard to expect that an average person would 'care' about IPFS or Mastodon which are unpolished, hard to use technologies. But people care about their iPhones and Instagram accounts, even if they come at a great price. It is our job as technologists to give people something to care about. The perceived rate of 'caring' measures our own abilities (as creators of technologies and products), not the lack of theirs.