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but google, facebook, apple...etc. already huge in US with vast amount of resources before they enter foreign market. a start up in US/China have one big market for them to grow domestically and gain enough resources before entering foreign market.

lets say you are a small German start up. is German big enough to grow and gain enough resources before you enter say Estonia?

edit: isn't Rocket Internet business model is copying successful US company for Europe before the US company have enough resources to enter?



facebook entered europe at the same time as US and there were even a lot of european competitors. It did not really displace them, what happened is their competitors lacked to motivation to outcompete facebook in europe. The only remnant of that era is VK for obvious reasons (both it and Yandex are actually pretty good though not great)


No it didn’t. It stayed in the US until it blew up.

They did win. Not because the lack of innovation. Because the international aspect of Facebook.

Friends from holidays, people using Facebook abroad etc.

Facebook itself is always lagging the market, and then either copy or buy the thing that’s hot at that point.




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