Honestly, the answer is to charge people a fee, in order to appeal a ban. A fee that covers the cost of investigating the incident, making it revenue-neutral. This way, Google would have every incentive to investigate thoroughly all appeals, including repeated appeals by the same person.
From the user's perspective, it's still a pretty good deal. There's a 99.999% chance that you get to use gmail/youtube/etc for free. And a 0.001% chance that you'll end up a statistic, and need to pay a nominal fee for an appeal.
Unfortunately, I don't think the above will ever happen, because it would be a PR nightmare. "Google wants to charge you money, just to appeal a ban!" It's still better than the status quo, where people have almost no recourse when they are banned. But it still sounds way better in the media, if you just pretend as though these things never happen. Hence the status quo - use automated systems to cheaply get to a 99.999% success rate, and spend as little money as possible on the remaining 0.001%
> So now banning people incorrectly is a revenue generator?
It need not be, as long as the fee is less than the cost. It could be symbolic (say $1). But the problem is that it would be seen as a revenue generator whether it is or not.
They don't even have to keep the fee of the query is legitimate. They can reimburse it or keep it in the user's wallet when they consider that this was either a false positive or a honest mistake. The cost would be minimal but would deter a lot of people trying to game the system.
And if companies don't want to do it, that should be easy to regulate though. Requiring a human centric appeal process even if it has a fee, and prohibiting blanket account bans (if you get banned on gmail it doesn't affect your android and play store accounts, for example)
There are other provisions that I consider important like not being able to reuse email addresses and requiring the forwarding of email for at least 6 months after any account termination (getting banned from your email address can have disastrous consequences)
From the user's perspective, it's still a pretty good deal. There's a 99.999% chance that you get to use gmail/youtube/etc for free. And a 0.001% chance that you'll end up a statistic, and need to pay a nominal fee for an appeal.
Unfortunately, I don't think the above will ever happen, because it would be a PR nightmare. "Google wants to charge you money, just to appeal a ban!" It's still better than the status quo, where people have almost no recourse when they are banned. But it still sounds way better in the media, if you just pretend as though these things never happen. Hence the status quo - use automated systems to cheaply get to a 99.999% success rate, and spend as little money as possible on the remaining 0.001%