Could not disagree more. The premise of this piece is that dieting is just willpower, beating addiction is the same, an entirely individual problem.

The reality is that the incentives are what society is asking for, with ethics etc acting as constraints only, rather than actively rewarded. In that formulation it is inevitable (and optimal) that some people will skate to the edge, and if the edge is poorly enforced they will increasingly go over.

Policies must address the overall actual effects, not just a chimerical ideal.

(It is even more ridiculous coming from someone in psychology.)